How to Add a Facebook Giveaway in WordPress (Increase Engagement)

Do you wish to increase engagement in your web site whereas growing your Fb followers?

In case your reply is sure, then it is advisable to run a Fb contest. A giveaway might help direct customers’ consideration to your Fb web page and assist you to get extra likes/followers on Fb.

On this information, we’ll present to you the right way to correctly add a Facebook giveaway in WordPress to increase engagement and get extra likes/views.


Why Launch a Facebook Giveaway in WordPress?

According to the Facebook giveaway rules 2019, Facebook doesn’t assist you in giveaway prizes for getting likes.

Nonetheless, these rules don’t prohibit you from sending guests to your Fb web page or group out of your web site.

Operating a Facebook giveaway in your WordPress web site lets you level users to your Fb web page, which in the end leads to extra followers and engagement in your Fb page.

Giveaways additionally assist you to add different engagement metrics concurrently similar to asking users to join your email newsletter, viewing your Instagram profile, watching your YouTube video, and extra.

Giveaways and contests can go viral as a result of social sharing actions, which increase your attain and assist you discover new users.

That being stated, let’s check out the right way to simply run a Fb giveaway in WordPress to get extra likes and engagements.

Operating a Facebook Giveaway in WordPress

For this tutorial, we’ll be utilizing RafflePress. It’s the greatest WordPress giveaway plugin available on the market.

RafflePress makes it straightforward to design your giveaway utilizing a drag and drop builder. You’ll be able to add prize photographs, select dates, choose winners randomly, and use templates to rapidly launch new giveaway campaigns.

It comes with social actions to direct your users to your social media channels together with Fb. You may make an action obligatory to hitch a giveaway. It additionally comes with social logins and integrates with all standard email marketing platforms.

RafflePress was co-founded by WPBeginner’s founder, Syed Balkhi, to assist us to enhance engagement on our personal web site, and it really works rather well.

With that stated, let’s begin your first Fb giveaway marketing campaign.

Step 1. Creating Your First Fb Giveaway Marketing campaign

The very first thing it is advisable to do is set up and activate the RafflePress plugin.

You may as well use the RafflePress lite plugin at no cost, however for the sake of this tutorial, we shall be displaying the Pro version.

Upon activation, the plugin will add a brand new menu item labeled RafflePress to your WordPress admin sidebar.

Clicking on it can take you to the plugin’s settings, and also you’ll be requested to enter your license key. You’ll find this info below your account on the RafflePress web site.


rafflepress-licensekey facebook giveaway plugin

After that, it is advisable to go to RafflePress » Add New to launch the giveaway builder.

First, it is advisable to present a title on your giveaway after which select a template. RafflePress comes with a number of pre-made Facebook giveaway templates for particular campaigns together with one for rising your Fb page.


facebook giveaway-template

It will launch the giveaway builder with choose actions users have to carry out to hitch the contest. You’ll be able to nonetheless add/take away actions to your giveaway (extra on this later).



By default, the template will add login with the Fb button, go to us on Fb, and View a Fb post or video actions.

Let’s begin customizing this giveaway by including our Prize particulars. Merely click the edit icon subsequent to the Prize title from the left column.



First, it is advisable to present a title for the prize. After that, you’ll be able to present a short description and add an image of the prize.

Just under the title, you’ll have the ability to choose the beginning and finish dates for the giveaway.



Step 2. Including Extra Actions to Your Fb Giveaway

Now that you’ve got completed the fundamental arrange for the giveaway, let’s add some extra methods for users to hitch the giveaway.

It is advisable to swap to the ‘Actions’ tab within the giveaway builder and begin including actions to your giveaway.



For instance, you’ll be able to ask users to hitch your e-mail listing, view your Instagram, Pinterest, or Twitter profile, ship a Tweet, go to a web page or a WooCommerce product in your retailer, and so forth.

Merely click on the action and add it to your giveaway. The builder will then present you particular settings for that specific action.



From right here it is advisable to present a title for the action which users will see on the action button in your giveaway.

After that, it is advisable to assign a worth to the action. The worth is the variety of entries users will earn for performing an action. For instance, in case you are attempting to get extra likes on Fb, you then would wish to give extra weight to your Fb actions.

Under that, you’ve got an option to make an action obligatory. Users will be unable to take part in your Fb contest in the event that they don’t carry out the obligatory action.

Lastly, you’ll have action-specific settings reminiscent of offering your Fb web page URL, Fb group link, or connecting to your e-mail service.

Step 3: Design your Fb Giveaway to Stand out

RafflePress offers you straightforward to make use of design tools to customize the looks of your giveaway campaigns.

Merely swap to the Design tab, and you will note choices to decide on a structure, button shade, and fonts on your giveaway.



When you plan to make use of the giveaway as a standalone touchdown web page vs embedding it in a blog post, web page, or a sidebar widget, then it’s also possible to select the page background shade.

RafflePress means that you can add your giveaway to any WordPress post or web page. You may as well create a customized touchdown web page on your Fb giveaway contest by utilizing your favorite WordPress page builder and easily add your giveaway widget there (extra on this later).

Step 4. Effective Settings Of Facebook Giveaway in WordPress

Now that your giveaway seems to be nice, let’s overview its settings for the final time. Swap to the ‘Settings’ tab below the builder to see numerous choices.

They’re all very self-explanatory, however, we’ll undergo them one after the other.



First, it is advisable to click on the ‘General’ tab and overview the choices.

When you needed to create a standalone Fb giveaway contest page, then you are able to do that right here. Present a name on your marketing campaign page below the Page Permalink choice with no areas.

You may as well present and conceal the variety of entries, contest winners, and the powered by link.

Subsequent, swap to the ‘Giveaway Rules’ tab. That is the place you’ll listing the principles for becoming a member of the giveaway. You can begin by clicking on the ‘Generate Rules’ button to mechanically generate guidelines utilizing a pattern template.



If you’d like contributors to verify their e-mail deal with, then swap to the e-mail verification tab. From right here, activate the e-mail verification characteristic and configure the confirmation e-mail choices.



RafflePress means that you can monitor customers who’ve efficiently accomplished giveaway actions. You are able to do so by including monitoring scripts below the ‘Success tracking’ tab. For instance, you’ll be able to add your Google Analytics script right here or a Facebook retargeting pixel code right here.



If you wish to redirect customers to a particular web page, then swap to the Success redirect tab and enter the URL of the web page the place you wish to ship users.



Lastly, you’ll be able to flip the social login characteristic On/Off from the social logins tab. Turning it off will disable the login with the Fb button in your giveaway marketing campaign.

Your giveaway is now able to be launched. Don’t overlook to click on the ‘Save’ button on the high proper nook to save lots of all of your settings.

Step 5. Add Your Fb Giveaway to a WordPress Post or Page

RafflePress makes it very straightforward to show your giveaway anyplace in your WordPress web site.

You’ll be able to merely edit a post or page or create a brand new one after which add the RafflePress block to the block editor.



After that, it is advisable to choose the giveaway you created earlier. RafflePress block will now load a preview of your giveaway proper contained in the editor.



You may as well add your giveaway to a sidebar or another place using the shortcode.

Merely edit your giveaway and swap to the ‘Publish’ tab within the builder interface. From right here, click on the shortcode choice and RafflePress will present the shortcode you should utilize.


publishviashortcode facebook giveaway

Copy the shortcode and edit the post or page the place you wish to show the giveaway. Merely paste the shortcode contained in the post editor and you might be completed.

You may as well add the shortcode to a sidebar widget. Go to Appearance » Widgets web page after which add the ‘Text’ widget to your sidebar.


addshortcodetowidget facebook giveaway in wordpress

Now you can paste your shortcode contained in the widget settings and click on the save button to store it. After that, you’ll be able to preview your web site to see it in motion.


giveawayinsidebar facebook giveaway

Step 6. Promoting Your Fb Giveaway

You’ll want to begin promoting your giveaway to construct anticipation earlier than the competition begins. We suggest planning forward to offer your self-sufficient time to publicize the marketing campaign.

Right here are some things you are able to do to construct anticipation for a profitable giveaway marketing campaign.

  • Ship an e-mail to the subscribers of your e-mail e-newsletter.
  • Announce the occasion on social channels: Fb, Twitter, Instagram, and extra.
  • Run a paid promoting marketing campaign (not required nevertheless it does assist).
  • Attain out to influencers, bloggers, boards, and communities to get the phrase out.

By placing in all of the onerous work earlier than the occasion will increase the probabilities of your marketing campaign to get viral. It’ll additionally enhance the return on funding by way of Fb likes, followers, and new subscribers you’ll get on your web site.

Step 7. Asserting The Giveaway Winners

The most effective half about RafflePress is that it automates the entire course. Your giveaway will automatically finish as soon as it reaches the end time and date you’ve gotten set.

After that, you’ll be able to automatically select the fortunate winners by way of a random draw.

Merely go to RafflePress » Giveaways web page and click on the ‘Need Winners’ link subsequent to your giveaway.


needwinners facebook giveaway in wordpress

Subsequent, you’ll see an inventory of users who participated in the contest. It is advisable to click on the Choose winner button on the high and choose the variety of users who can win and whether or not you wish to permit unverified emails to win.


randomwinner How to Add a Facebook Giveaway in WordPress (Increase Engagement)

Click on the ‘Select winner now’ button to proceed.

RafflePress will now randomly choose a winner on your giveaway.



Now you can click on the E-mail Winner hyperlink to ship the winner an e-mail about how they will declare their prize.

We hope this text helped you learn to simply add a Facebook giveaway in WordPress to increase engagement.