On the lookout for the best WordPress analytics plugin? Wish to know if there are various options for Google Analytics?
To run a profitable on-line enterprise web site, you want an analytics resolution that helps you collect web site information and supply actionable insights. This eliminates the guesswork and you can begin making data-driven selections to develop your small business.
You could already know that Google Analytics is the most well-liked web site monitoring resolution on the market, however, there are numerous different merchandise that takes a special strategy to web site monitoring.
In this article, we’ll evaluate a few of the best WordPress analytics plugins to your WordPress web site.
With over 1 million energetic installs, MonsterInsights is the best WordPress Google Analytics plugin. MonsterInsights makes it tremendously simple to attach Google Analytics with WordPress and provides complete tracking options.
Though Google Analytics was constructed for monitoring nearly each consumer interplay in your web site, like form submissions, eCommerce transactions, file downloads, and so on., the default Analytics setup doesn’t let you make use of the complete potential of Analytics tracking.
For instance, if you wish to monitor an onsite occasion, like-kind submissions monitoring, you’ll both have so as to add the customized occasion monitoring code into your web site or arrange a Google Analytics purpose for each kind. This may be tedious and time-consuming, particularly in the event you’re not a professional developer or an Analytics knowledgeable.
With MonsterInsights, you possibly can allow completely different tracking options in only a few clicks without having to touch a single line of code. At a look, you possibly can evaluate your website’s efficiency from inside your WordPress dashboard without logging into your Analytics profile.
A lite model of the plugin is offered to obtain without cost from the official WordPress plugin repository.
The pricing begins at $99.50 for a single website license.
Wish to begin with the free model as an alternative? Strive the MonsterInsights Lite.
Unquestionably, Google Analytics is the most well-liked analytics plugin for WordPress. Making a Google Analytics account is completely free and you should utilize a single account to trace a number of web sites.
Google Analytics will present to you the variety of guests on your web site, the place these guests are coming from, how lengthy they keep in your web site, and extra. You’re additionally in a position to monitor hyperlinks, monitor consumer engagement, and perform A/B testing.
As you may need gathering, a Google Analytics account is crucial if you wish to use various plugins on this record. Google Analytics might be difficult to grasp although, particularly for newcomers. That’s why we advocate connecting Google Analytics with a plugin like MonsterInsights to get easy-to-understand experiences.
Plus, with Google Analytics you must register to a separate account to get entry to your information. However, by connecting Google Analytics with MonsterInsights, you possibly can see all of your information proper out of your WordPress dashboard — no switching forwards and backward between 2 completely different accounts.
Heap is a Google Analytics alternative that lets you monitor each occasion on your web site or cell app mechanically. For instance, on the internet, Heap tracks clicks, form submissions, and extra with none work in your half. On cell, Heap tracks each contact, swipe, faucet, and some other gesture-generated occasion with none configuration.
The principle distinction between Heap and Google Analytics is that Heap is targeted on automated occasions monitoring whereas Google Analytics can solely monitor web page views mechanically. Heap additionally makes particular person consumer monitoring simple, even when it’s throughout separate units and cookies.
With Heap’s Occasion Visualizer, you possibly can simply arrange conversion funnels or do segmentation evaluation in a number of seconds without figuring out any code.
If you wish to monitor your web site or iOS app that requires conversion funnels or segmentation evaluation, Heap will make your job fast and straightforward.
The free model of Heap lets you monitor solely 5000 periods per 30 days. The total model is offered for firms by way of customized pricing.
Jetpack’s WordPress.com Stats is a free WordPress Analytics plugin that offers you fast stats about your web site site visitors at a look inside your WordPress dashboard. It isn’t anyplace close to as complete as Google Analytics, nevertheless it provides you a fundamental overview of your site visitors numbers in your WordPress dashboard.
WordPress.com Stats comes bundled with the Jetpack plugin as a module. To have the ability to monitor your site visitors with Jetpack Stats, you’ll have to put in Jetpack, activate the Stats module, and join your web site to WordPress.com.
It won’t be the appropriate resolution in the event you’re not already utilizing some other Jetpack functionalities in your website.
Value: from $9 per 30 days
WordPress.org score: 4.6 out of 5 from 84 evaluations
Matomo, beforehand often called Piwik, is a number one open supply Google Analytics alternative that allows you to monitor consumer interplay in your web site with ease. It comes with all of the options you possibly can consider together with, occasions, objectives, eCommerce, logged in customers, heatmaps, a/b testing, and much more.
Similar to WordPress, Matomo comes with each self-hosted and cloud-hosted variations.
With self-hosted Matomo, you possibly can monitor consumer interactions on your website by putting in it in your server. In case you want hassle-free web site tracking, then you definitely may wish to use the cloud-hosted model of Matomo, so you possibly can skip the technical steps and allow web site monitoring shortly.
The self-hosted Matomo is freed from price. The pricing for cloud-hosted Matomo is predicated on pageviews tracked throughout your web sites and mobile apps.
For the cloud-hosted model, the pricing begins at $7.50 per 30 days for five web sites as much as 50,000 pageviews.
Value: Free | Add-ons from $12 one-off
WordPress.org score: 4.Eight out of 5 from 755 evaluations
The fundamental model is free however there’s a vary of add-ons permitting you to make use of as a lot or as little as you want.
Value: Free | Premium: $135 one-off
WordPress.org score: 4.4 out of 5 from 95 evaluations
The clue is within the title with this one. Enhanced Ecommerce Google Analytics Plugin for WooCommerce focuses on the brand new Google Analytics’ characteristic for superior eCommerce statistics.
As a result of it is so specialized, this plugin provides probably the most detailed insights into buyer conduct in addition to complete product and gross sales statistics. All of it’s accessible from the interface inside your WordPress dashboard. Nevertheless, you may want the paid model to get any severe profit from this plugin.
WordPress.org score: 4.1 out of 5 from 53 evaluations
WP Power Stat provides a wide-screen interface, which is sweet for getting a summary of your website’s information. This plugin is billed as light-weight, quick, dependable and safe. As all of the stats are saved by yourself WordPress website, there isn’t any meddling along with your information by third events. This plugin is a strong free choice.
Parse.ly is an analytics platform with simple to make use of an interface that offers you clear viewers insights. Parse.ly is useful for each newbie and superior customers alike.
Parse.ly provides Three merchandise: content material dashboard, API, and information pipeline which might be bought individually or as a bundle.
With its streamlined content material dashboard, Parse.ly provides you a transparent image of your web site guests in actual time. You may simply discover historic developments and make data-driven selections to spice up your income.
With its content-powered APIs, you possibly can create nice consumer experiences based mostly on your viewer’s analytics. Utilizing their highly effective suggestion engine, you possibly can double your pageviews and improve the time spent on the website.
Their information pipeline permits you to unlock 100% of your information in an easy-to-query and transport information format.
They provide customized quotes for his or her merchandise based mostly on your web site’s wants.
Mixpanel tells you ways customers interact along with your merchandise, whether or not by your web site or on cell apps. It tells you who your customers are and measures the actions folks take in your merchandise and aid you make data-driven selections shortly and simply.
Mixpanel permits 2 kinds of pricing plans—engagement and folks plans. You may select any of them that work to fit your needs as you develop.
With their folk’s plan, you possibly can acquire the information of 1000 consumer profiles without cost. With the engagement plan, you possibly can acquire as much as 20 million information factors per 30 days.
The drawback of MixPanel is that it’s not as simple to arrange when in comparison with MonsterInsights or Jetpack Stats.
Adobe Analytics is a complicated analytics tool for enterprise-level web sites by Adobe Methods. It permits you to perceive your prospects and the way they work together along with your model by visualizations, cross-channel advertising and marketing capabilities, and superior analytics.
It additionally permits you to decide your most precious buyer segments and empower you to higher serve your prospects by buyer intelligence.
Furthermore, it lets you measure consumer interplay in your cell apps to ship higher digital experiences throughout all units.
Value: Free | Paid: from $9.99 per 30 days
WordPress.org score: 4.6 out of 5 from 17 evaluations
Clicky Analytics is a well-liked Google Analytics alternative that over 1 million web sites depend upon for real-time stats. In reality, every single report in Clicky is up-to-the-minute in real-time.
With Clicky, you possibly can monitor detailed information comparable to particular person guests and their actions, common time on website, common actions, bounce rate, campaigns, and far more.
Certainly one of Clicky’s most fascinating options is the flexibility to spy on customers in your website in real-time on a map. So, as an alternative of simply studying experiences, you possibly can see what your website guests are doing as they’re doing it.
Clicky provides each free and paid plans. With the free plan you possibly can monitor 1 web site, however just for a complete of 3000 every day web page views and no premium options, heatmaps, or uptime monitoring. With a view to getting entry to premium options, you’ll improve to the Professional account for $9.99/month. For heatmaps and uptime monitoring, you’ll want to decide on the Professional Plus plan which prices $14.99/month.
Value: Free | Premium: $39 per 12 months
WordPress.org score: 4.9 out of 5 from 220 evaluations
Analytify is a giant hitter on this planet of WordPress Google Analytics and can set up your Google Analytics monitoring code for you. The interface lets you enter your information properly out of your WordPress dashboard.
Analytify is particularly good for eCommerce companies because it provides enhanced eCommerce monitoring options. The free model is pretty restricted however the premium model is considerably cheaper than MonsterInsights, whereas providing comparable performance plus the good thing about with the ability to dig into particular person posts and pages.
With the free model, you possibly can monitor your website stats and also you achieve restricted entry to normal reporting options. This consists of monitoring options like web page views, high international locations, social media statistics, and high referrers.
With the premium model, you achieve extra options like real-time statistics, marketing campaign statistics, and electronic mail notifications.
Value: Premium: $9 per 30 days
WordPress.org score: 3.Eight out of 5 from 5 evaluations
Crazy Egg is a web site analytics solution that lets you see what’s working in your web site and what’s not with a purpose to make your web site higher. This analytics tool helps you perceive how guests are interacting along with your website utilizing know-how known as heat mapping.
Crazy Egg provides visible experiences and particular person session recordings to be able to study the place your prospects are coming from, the place they’re navigating to on your website and the place they get caught so you can also make design adjustments for enchancment.
One other standout characteristic is their A/B testing. With Crazy Egg A/B testing you possibly can be sure you picked the appropriate colors, content material placement, copy, and pictures for elevated conversions. Plus, if it’s essential to make adjustments, you are able to do so simply with Crazy Egg’s editor.
Loopy Egg provides a free trial and their pricing plans vary from $24/month – $249/month.
WordPress.org score: 4.Three out of 5 from 389 evaluations
It could not have the catchiest of names, however, this plugin is all about performance.
It does what it says on the tin. The interface is not as fairly as a few of the extra polished plugins, however, you get all of the options you’ll anticipate — insertion of monitoring code, Google Analytics information, real-time monitoring — proper in your WordPress dashboard without cost.
A strong choice for individuals who know they do not wish to improve and pay for a premium plugin.
Statcounter makes web site analytics simple and is trusted by over 2 million web sites. With the Statcounter plugin, you possibly can join your web site to Statcounter’s cloud-based web site stats counter service. The service gives you with fundamental web site statistics comparable to pageviews, periods, guests, first-time guests, and extra.
Statcounter provides another cool option comparable to the flexibility so as to add descriptive details about your guests that will help you monitor them higher and custom alerts that notify you when a person customer returns to your website.
However, this web site analytics options lack a few of the superior options that different options on this record have comparable to affiliate hyperlink monitoring, occasion monitoring, and extra.
You should use Statcounter without cost in case you have underneath 250,000 month-to-month web page views. In case your month-to-month web page views are increased, you’ll improve to a paid plan starting from $9/month to $399/month.
WordPress.org score: 4.6 stars from 104 rankings
HubSpot’s WordPress plugin is not simply an analytics plugin — it additionally lets you implement HubSpot’s types, pop-ups, and reside chat.
HubSpot’s plugin provides extremely detailed information on the leads you acquire. Moreover, you may get an in-depth understanding of which CTAs drive the very best variety of sign-ups, enabling you to transform guests extra successfully. This consumer data is synced along with your HubSpot CRM.
Value: Free | Premium: $30 per 12 months
WordPress.org score: 4.5 out of 5 from 93 evaluations
This plugin is a strong choice and has each a free and fairly priced premium model. With a low barrier to entry, it is a user-friendly, easy option to view your stats inside WordPress.
The free model consists of web page views, high performing pages, a centralized dashboard, complete experiences, and bounce charges. Nevertheless, if you’d like Google Analytics coverage, eCommerce experiences, AdSense and AdWords experiences, you may want the premium model.
Value: Free | Premium: from $79 per 12 months.
WordPress.org score: 4.6 out of 5 from 28 evaluations
Designed to supply detailed behavioral analytics, WP Google Analytics Occasions digs deeper into your Google Analytics information. For example, simply because a customer navigated to a weblog put up, does not imply they scrolled down and skim throughout. WP Google Analytics Occasions can assist you to see what’s actually occurring on the stage of particular person occasions.
The drawback of this plugin is it is tough to arrange, so that is splendid for extra superior customers.
Value: Free | Premium: from $15 one-off
WordPress.org score: 4.9 out of 5 from 71 evaluations
This can be an easy tool that does one job — it provides a Google Analytics code to each web page on your website. It would not pull in or show any stats for you, nevertheless, it does its job nicely. That is splendid for complicated websites with a whole bunch of pages. In case you’re proud of retaining your Google Analytics of your WordPress dashboard however wish to make sure the tracking code is on each web page, that is the plugin for you.
Moreover, the premium model permits a number of superior options like an opt-out for guests. It additionally helps customized code and allows you to disable monitoring on logged-in customers.
Woopra is a WordPress Analytics plugin for the product, advertising and marketing, gross sales, and help groups to trace the end-to-end buyer journey.
This web analytics service and WordPress plugin deal with monitoring customers to the person stage by offering information for buyer journeys, buyer developments, retention, segmentation, and extra. With Woopra, you may also take real-time motion-based mostly on consumer conduct with built-in triggers.
Woopra provides each free and paid plans, with their paid professional plan beginning at $999/month.
22. WP Statistics
WordPress.org score: 4.Three out of 5 from 396 evaluations
A robust but easy plugin targeted on stats, WP Statistic’s interface is intuitive and shows graphs and charts fantastically. This plugin places an emphasis on privateness. You may make certain that the information is just not being shared with the massive boys — moreover, you needn’t take care of any third events to make use of this plugin.
This plugin is especially good on the subject of geographical information and content material experiences and helps real-time stats on your website in addition to the usual options you’ll anticipate. One of the best half? It’s very free.
23. Analytics Cat
WordPress.org score: 3.Eight out of 5 from 5 evaluations
Analytics Cat is an excellent easy, light-weight plugin. In case you’re trying so as to add a Google Analytics monitoring code however do not wish to crush your WordPress website with the dashboard integration, it might do it in minutes.
Analytics Cat provides an easy option to cease your information from turning into corrupted by your obsessive self-navigation because it gives the flexibility to exclude logged-in customers out of your Google Analytics monitoring. You can even exclude as many different consumer roles as you would like.
What is the best analytics plugin for WordPress?
The reply to which is the best WordPress analytics plugin actually relies on your wants.
Relating to web site monitoring, each resolution takes a special strategy. Earlier than you dive into selecting a product, it’s price taking a second to grasp which analytics resolution is the appropriate match to your wants.
For many web sites, Google Analytics mixed with MonsterInsights is the right resolution as a result of it provides occasion monitoring, eCommerce monitoring, affiliate hyperlink monitoring, kind monitoring, and extra.
In comparison with different WordPress analytics plugins together with WordPress.com Stats, MonsterInsights stays forward of the curve in all points. It’s much more complete and offers you lovely experiences inside your WordPress dashboard, so you may get your most vital stats at a look.
In a nutshell, MonsterInsights is the most effective resolution for you if you wish to:
- Get vital analytics stats in your WordPress dashboard.
- Unveil extra potentialities of Google Analytics, like eCommerce monitoring, without complicated setup procedures.
- Unlock superior consumer monitoring however have a restricted price range.
On the flip aspect, if you’d like an analytics resolution that lets you monitor onsite occasions to your web site and cell apps mechanically with none third-party plugins, Heap may be the appropriate resolution for you.
We hope this text helped you discover the best WordPress Analytics plugin for your wants.