Completely Free Keyword Research Tool For 2020 (get killer seo keyword!)

Trying to discover successful keywords to focus on however don’t have the funds for paid tools?

Google Keyword Planner was once known for its free keyword research tool. You may enter any ‘seed’ keyword and see tons of keyword recommendations, plus search volumes.


However, Google has since restricted these numbers to ranges.


One resolution is to make use of a tool like Ahrefs’ Keywords Explorer that exhibits precise search volumes and tons of different search engine optimization metrics.

However what in case you’re beginning out and may justify paying for any SEO tools?

Listed here are some free keyword research tools to assist kickstart your search engine optimization with zero funding:

  1. Google Trends;
  2. Keyword Sheeter;
  3. Answer the Public;
  4. Keyword Surfer;
  5. Keyworddit;
  7. Google Search Console;
  8. Questiondb;
  9. Bulk Keyword Generator;
  10. Google

Let’s delve deeper into each of those tools.

Google Trends visualizes the relative search popularity of a keyword over time.

For instance, if we have a look at the time period “costumes” for the previous 5 years, we see that popularity spikes each October.


That is due to Halloween.

However how is this handy for keyword research?

For starters, it could possibly allow you to plan your content material calendar. Let’s assume you promote costumes on-line. Publishing or republishing an inventory of the “10 Scariest Halloween Costumes for 20XX” every September/October makes good sense.

Right here’s a much less apparent instance:


Curiosity in “iPhone specs” peaks each September when Apple launches a brand new iPhone.

Should you run a tech weblog, it could make sense to replace and republish any associated posts each September.

Going past content material calendars, Trends also can assist keep away from focusing on the fallacious keywords.

Check out these two:


Estimated search volumes for apple watch series 3″ and “apple watch series 5” through Ahrefs’ Keywords Explorer.

Should you may solely create content material for certainly one of these keywords, which might you select? It’d be the one with the very best search volume, proper?

Not so quick, as a result of search volumes are averages taken throughout many months or years.

If we test information for the previous 12 months solely in Google Trends, we see that searches for “apple watch series 5” just lately overtook these for “apple watch series 3.”


So in case you have been working an eCommerce retailer and needed to prioritize certainly one of these keywords, it could virtually definitely be “apple watch series 5.”

In spite of everything, searches for the Sequence Three are solely going to lower as time goes on.

2. Keyword Sheeter

Keyword Sheeter pulls 1000’s of autocomplete recommendations from Google.

To get began, enter a number of seed keywords and click on “Sheet keywords.”


If you wish to generate a number of keyword concepts quick, that is the tool for you. It pulls around 1,000 concepts per minute, and you’ll export the outcomes free of charge in a single click on.

The one drawback to Keyword Sheeter is that it’s fairly fundamental.

It doesn’t present search volumes or tendencies information, and it doesn’t group keywords as Keyword Planner does.

But it surely does have one different notable characteristic: positive and negative filters.

The simplest method to clarify how this works is to indicate an instance. So let’s add “how” to the positive filter.


Now it solely exhibits queries that comprise the phrase “how”—i.e., informational keywords which may make for good weblog posts.

The negative filter does the alternative and excludes queries containing sure phrases.

That is helpful for eliminating something irrelevant. For instance, in case you run a tech weblog and scrape outcomes for “apple,” then you definitely most likely solely wish to see keywords regarding Apple the corporate, not the fruit.

So you can exclude keywords like “pie,” “crumble,” “fruit,” and “cider.”



This isn’t the one tool that mines Google autocomplete. There’s additionally Keyword.ioInfinite Suggest, and tons of others.


Strive the Phrase match report in Ahrefs’ Keywords Explorer.

Keywords Explorer > enter seed keyword > Phrase match


Keywords Explorer doesn’t simply pull extra keyword concepts. It additionally exhibits SEO metrics like month-to-month search volume and Keyword Difficulty (KD).

3. Answer the Public

Answer the Public finds questionsprepositionscomparisonsalphabetical, and related searches.

Confused? Let’s sort out every of those one-by-one.

We’ll begin by coming into a “seed” keyword—let’s keep on with “protein powder.”

The very first thing you’ll see are questions.

These are search queries containing whowhatwhythe placehow, which, when, are, and is.


  • what protein powder tastes finest?
  • how protein powder is made
  • are protein powders fattening?
  • when does protein powder expire?

You’ll see a visualization by default, however, you may swap to an everyday record.


Subsequent up, we have now propositions—i.e., forcanisclose towithoutwith, and to.

These are search queries that match the [seed] [preposition] [______] format.


  • protein powder without carbs
  • protein powder for weight acquire
  • protein powder is it secure

We then have comparisons—i.e., versusvsandlikeor.

As soon as once more, the format is [seed] [comparison] [______].


  • protein powder versus meat
  • protein powder or chicken breast
  • protein powder like a quest

And eventually, we have now alphabetical and associated.

Alphabeticals are Google autocomplete recommendations.


And associated, effectively, who knows?

In my expertise, the variety of recommendations within the associated class is near all the time ~20. I’ve no clue the way it derives these keywords. But it surely does sit back just a few gems sometimes.

However, the place does ATP get its information from?

So far as we’re conscious, that may be Google Keyword Planner and Google autosuggest.

Reply the Public offers 160 question-type queries for the phrase “cat.”

If we plug the identical seed into Ahrefs’ Keywords Explorer, we get 626,768 keywords—that’s 3,900x instances extra.


In fact, we’re flexing our big data muscular tissues right here. For most individuals, Reply the Public has greater than sufficient keyword ideas. However, when your website grows greater, there’s all the time Keywords Explorer.

4. Keyword Surfer

Keyword Surfer is a free Chrome extension keyword research tool that exhibits estimated world and month-to-month search volumes for any question typed into Google.

keyword-surfer known as keyword research tool


Keyword Surfer works a lot in an identical manner as one other common extension referred to as Keywords Everywhere. This tool was once free however just lately switched to a paid mannequin. Keyword Surfer’s builders have promised to maintain this tool “100% free, ceaselessly.”

Proper now, Keyword Surfer exhibits native search volume estimates for 19 international locations. These embody the US, the UK, Canada, Brazil, France, and Germany.

There’s additionally an possibility to show world search volumes on or off.


That mentioned, these aren’t true world search volumes. It’s the full sum of searches from the 19 international locations at the moment of their database.

Past this, the extension additionally provides search volume estimates to the autocomplete outcomes:


And exhibits 10 “related” keywords within the search outcomes:


The one drawback is that there’s no method to get search volumes in bulk.

That mentioned bulk analysis isn’t the purpose of this extension. It’s extra for assessing queries as you browse the net.

5. Keyworddit

Keyworddit is a novel tool that pulls keyword concepts from Reddit. Enter a subreddit, and it’ll mine the titles and feedback of threads to search out as much as 500 key phrases.

keyworddit the reddit keyword research tool

This tool is an unbelievable place to begin if you realize little or nothing a couple of areas of interest.

For instance, if you wish to begin a weblog about the paleo weight-reduction plan however know nothing in regards to the matter, pull concepts from /r/paleo.


This tells you that paleo dieters care about issues like:

  • Low carb meals;
  • Sluggish cooker recipes;
  • Grass-fed produce;
  • And so forth.

It additionally tells you what sort of language they use to explain such issues.

Past concepts, the tool pulls estimated US month-to-month search volumes for every keyword. That helps provide you with some thought in regards to the reputation of every subtopic.

To study extra a couple of keyword, hit the “Context” hyperlink to tug up the threads in Google that the keywords have been derived from.



Paste attention-grabbing keywords from Keyworddit into Keyword Sheeter or Ahrefs’ Keywords Explorer.

For instance, if we paste “pink yeast rice” into Keyword Sheeter, we see concepts like:

  • pink yeast rice advantages
  • does pink yeast rice decrease your LDL cholesterol
  • does pink yeast rice skinny your blood
  • can pink yeast rice make you drained
  • how a lot of pink yeast rice must you take a day

These could also be good concepts for particular person weblog posts, and even for “full” information.

6. is an autocomplete scraper like Keyword Sheeter however with just a few key variations.

First, it’s extra strong. It doesn’t pull as many keyword ideas as Keyword Sheeter, nevertheless, it does pull them quick. You don’t even have to attend just a few seconds for keywords to seem.

keywordtool-io a free keyword research tool

Second, there’s a possibility to decide on the locale the place the outcomes get scraped. That is helpful for locating keyword concepts in a particular language.


Third, it doesn’t solely scrape outcomes from Google. It additionally pulls recommendations from YouTube, Amazon, Bing, eBay, and elsewhere.

The flexibility to scrape Amazon and eBay is especially helpful in case you run an internet retailer. It usually uncovers particular merchandise or forms of merchandise that persons are searching for.


You should utilize this information to broaden your product choices and even restructure your web site.

7. Google Search Console

Google Search Console helps you monitor your web site’s performance in natural search. This implies it exhibits a number of information in regard to the key phrases that you just already rank for.

For instance, check out the “Search results” report from our account. It exhibits the keywords which have despatched essentially the most site visitors to the Ahrefs Weblog over the previous three months.

ahrefs-search-console known as keyword research tool

Let’s additionally toggle the “Average position” and “Average CTR” columns. These present every keyword’s average ranking position and click-through rate.


You may get a number of helpful insights from this report.

As an example, let’s say that you’re getting a number of site visitors from a keyword regardless of rating in place 3–10. It’s possible you’ll wish to deal with rating larger for that as a substitute of focusing on new keywords.


In case your CTR is low regardless of rating excessive, your web page could also be lower than attractive within the search outcomes. You may usually repair this by bettering your title tag or meta description.

However what about discovering new keywords?

Type the report by CTR from low to excessive. This usually uncovers keywords that you’re rating for however by no means focused. If any of those have a number of impressions and a low click-through fee, it might be value focusing on that keyword with a brand new web page.

For instance, we rank in place Eight for “most searched particular person on Google.”


The web page that ranks for this keyword is our list of the top 100 Google searches.


That is solely a semi-relevant end result for this keyword. We could rank larger with a weblog put up about essentially the most Googled individuals, not issues.

8. Questiondb

Questiondb finds the questions persons are asking a couple of particular matters. It pulls these from a database of 48M questions sourced from Reddit. It’s an amazing free keyword research tool that collects unique keyword for you.

questiondb a free keyword research tool


There are plans to broaden information sources sooner or later.

Questions are sorted by reputation, however, you can even kind by matter. It is a tremendous helpful characteristic as a result of it additionally teams questions collectively.

As an example, let’s seek for “protein powder” and type by matter. All questions on vegan protein powder at the moment are grouped collectively.


Similar goes for these about keto protein powders:

That is helpful when writing weblog posts because it helps you perceive which inquiries to reply.

Talking of solutions, in case you test the field to “Show source link,” a clickable link seems subsequent to every query. This takes you to the thread itself.


Should you browse the feedback, you may usually discover solutions quick, which quickens content material analysis.

All questions are exportable to CSV on the contact of a button.

9. Bulk Keyword Generator

Bulk Keyword Generator is a keyword research tool for local SEO. It generates keywords primarily based on trade kind.

To begin, observe step 1 and select an enterprise kind from the dropdown.

business-type-bulk-keyword-generator known as keyword research tool

You’ll then see an inventory of keywords related to the companies or merchandise you provide.

For instance, let’s set “plumber” because of the enterprise kind. We see queries like scorching water set upfuel set updrain cleaning, and drain relining.


Now, most companies that provide these companies will point out so on their web site. However many fail to create or optimize particular person pages for these service-type queries.

As an instance, check out this plumbing firm’s homepage:


It states that they provide drain relining companies, but they don’t have a web page about this service. Consequently, they’re outranked by those who do.


In step 2, the software appends the chosen companies with places (e.g., London).


Nonetheless, this isn’t significantly helpful as a result of it doesn’t mirror the way in which individuals truly search.

As an example, most Londoners wouldn’t search for “drain relining companies in London.” They’d search for “drain relining” or “drain relining companies.” Google serves native outcomes in both manners, and the latter is faster.


Google displaying native outcomes regardless of the absence of a specified locale within the search question itself.

That is additionally why there’s usually little or no quantity for such phrases in tools like Ahrefs’ Keywords Explorer.


So right here’s a wiser thought:

  1. Copy a handful of service-type keywords from the tool that apply to your small business;
  2. Paste the uncooked record into Google Keyword Planner;
  3. Set the situation to a related metropolis or space.

For instance, let’s kind “drain relining” into Keyword Planner and set the situation to Nottingham. There are 10–100 month-to-month searches.


10. Google

Google is maybe the strongest keyword research tool on the planet.

There’s the autocomplete characteristic for producing a virtually infinite variety of key phrase concepts. However, that’s solely the tip of the iceberg in terms of utilizing Google for keyword analysis.

For starters, take discover of the “People also ask” field that exhibits up for some searches.

people-also-ask-google known as free keyword research tool

Google displaying the “people also ask” field for the question “protein powder.”

These are questions that Google is aware of searchers are asking and wish to know the solutions to.

And right here’s a fast track:

Click on any of those questions, and Google will load extra.


Hold doing this, and you’ll generate a virtually infinite record of questions persons are asking.

However, Google’s use as a keyword research tool doesn’t finish there.

Let’s say that there’s a keyword you wish to rank for. There are a number of components at play in terms of SEO, however, one factor is for certain:

If you wish to rank, then your content material wants to align with search intent.

In different phrases, don’t attempt to rank a fitness center homepage for a question like, “how to lose weight?”

Individuals who carry out that search isn’t in shopping for mode. They’re in studying mode.

Google is your finest buddy in terms of understanding search intent. Simply have a look at the search outcomes and the presence of SERP options.

For instance, think about what we’re an email marketing tool and wish to rank for “email marketing.”

Wanting on the search outcomes for that question, we discover two issues:

First, there’s a featured snippet.


That is virtual all the time an indication of informational intent. Searchers are in studying mode and wish to see weblog posts and guides, not product pages.

Second, there are fairly just a few newbie guides.




That tells us that almost all searchers are email marketing noobs who wish to study absolutely the fundamentals of email marketing.

So, that’s what we should always create if we wish to rank for this keyword.

Now, if we seek for one thing completely totally different like “dress,” we see the alternative:


High Three search outcomes on Google US for “dress.”

All the outcomes are eCommerce product or category pages, and Google even exhibits purchasing advertisements.


This tells us the searcher is in shopping for mode.

Backside line? Don’t overlook Google as a keyword research tool. Keyword research is about extra than simply discovering keywords. It’s about understanding who’s trying to find them and what they wish to see.

Free vs. paid keyword research tool: how do they evaluate?

It’s easy: free keyword tools are restricted in comparison with paid tools.

That’s to not say that free tools don’t have their makes use of. However the variety of keyword concepts and information they provide entry to will all the time pale compared to paid tools.

Due to this, paid tools mean you can go manner deeper and do extra superior marketing analysis.

As an instance, right here’s what occurs if we kind “protein powder” into Ahrefs’ Keywords Explorer:


protein powder” in Ahrefs’ Keywords Explorer.

123,000+ “phrase match” recommendations from our database of 9.9 billion keywords.

No free keyword tool runs on a database that enormous.

We additionally present tons of knowledge factors, together with:

  • Estimated month-to-month search quantity;
  • Keyword Issue (KD);
  • Clicks;
  • CPC

And every little thing is searchable, filterable, and returned in seconds.


We add new keywords to our database and refresh search volumes each month.

Doing this with free keyword tools can be subsequent to unimaginable.

Plus, to make any actual selections on the competitiveness of a keyword, it’s best to analyze the highest 10 rating pages.

To an extent, you are able to do that utilizing Google. However, in Keywords Explorer, we present backlink information and site visitors stats for every of the highest 10 outcomes.

Simply scroll right down to the SERP overview.


SERP overview for “protein powder” in Ahrefs’ Keywords Explorer.

FYISo far as we’re conscious, no different key phrase software, free, or paid, can do that.

Last ideas

Don’t get me fallacious; you will discover some good keywords with free keyword tools.

However, doing so will be very time-consuming. And time is cash.

The fact is that the point spent mining Google autocomplete for queries is time wasted. The identical is true of merging information from a number of free keyword tools in spreadsheets. It is best to purpose to make use of that point for extra necessary stuff, like creating content or link building.

Moreover, paid keyword tools—like Ahrefs’ Keywords Explorer—run on big quantities of knowledge. That makes them rather more environment-friendly at discovering low-competition keywords.

Backside line: free keyword tools are good once you’re beginning out, however as you develop your website, you’ll want paid tools to maintain up with the competitors.

Did we miss any good free keyword research tool? Let me know within the feedback or on Twitter.

Add a Comment

Your email address will not be published. Required fields are marked *