17 Effective Ways To Reduce Bounce Rate And Increase Pageviews In WordPress

Is your bounce rate too excessive? Do you need to reduce your bounce rate? In this article, I am going to share 17 Effective Ways To Reduce Bounce Rate And Increase Pageviews In WordPress.

Excessive bounce rate is without doubt one of the most typical conversion killers. If the vast majority of your customers are abandoning your web site on the primary web page, you then don’t have an opportunity to transform them into subscribers or prospects.

Let’s check out what’s bounce rate and how one can lower it.

What is Bounce Rate?

Bounce rate is the share of customers who land on your web site and resolve to go away without going to a second web page.

bounce-rates-by-website-type

A better bounce rate signifies that you weren’t capable of persuading the consumer to remain and act in your call-to-action (i.e purchase your product).

A customer can bounce out of your website by clicking on a link to a distinct web site, clicking the back button to go away your web site, closing the open window/tab, typing a brand new URL, or attributable to a session trip (brought on by web hosting errors).

Now you’re in all probability considering that’s simply regular consumer conduct right? Effectively sure, it’s, however, there’s such a factor as a very good bounce rate vs dangerous bounce rate.

google analytics bounce rate

Let’s check out common bounce rate by business benchmarks, and decide what’s a very good bounce rate.

Common Bounce Rate by Business + What’s a Good Bounce Rate?

You might be questioning what is an effective bounce rate? Effectively, the final rule of thumb is that:

80%+ may be very dangerous
70 – 80% is poor
50 – 70% is common
30 – 50% is superb
20% or under is probably going a monitoring error (attributable to duplicate analytics code, incorrect implementation of occasions monitoring, third-party add-ons equivalent to live chat plugins).

If in case you have the next than common bounce rate, then it may very well be brought on by one of many many causes equivalent to gradual load time, poor navigation, dangerous design, poor usability, lack clear call-to-action, and so forth.

Let’s check out how to improve your bounce rate.

How To Reduce Your Bounce Rate

Figuring out and fixing the issues together with your landing pages can simply repair your excessive bounce rate drawback. We’ll stroll you thru among the most typical pitfalls of upper bounce rates and how you can repair them.

Earlier than you begin, it’s a good suggestion to establish your top pages with the very best bounce rate. You are able to do this by going to Google Analytics and clicking on Behavior » Site Content » Landing Pages

use google analytics to reduce bounce rate

Realizing the highest pages will assist you to establish the issue areas and repair them.

Listed below are the 17 tricks to scale back your bounce rate.

1. Present a Better Consumer Expertise

Consumer expertise is the general feeling of a consumer whereas they’re interacting together with your web site. Good consumer expertise is when a consumer finds an internet site not solely simple to make use of but in addition pleasing.

Creating a usable website that appears equally nice on all platforms and gadgets is step one within the path. Rigorously be careful how your customers behave and what influences their choices.

On this article, you will see that many different suggestions which all fall below the consumer expertise. Keep in mind it’s the total feeling {that a} consumer experiences when utilizing your web site, so the whole lot is a part of the consumer expertise.

2. Optimize Your Call of Action Placement

Most customers resolve whether or not or not they like an internet site within the first couple of seconds. Usually with only a simple look at the seen area without scrolling. This area differs from one machine to a different.

Now that you understand what your customers are taking a look at, you possibly can optimize this area. It ought to instantly describe what you might be promoting and there must be a prominently seen call to action.

Make your call to action clear and sincere. Deceptive customers will create nasty consumer expertise which is the primary cause for prime bounce rate and low conversions.

3. Enhance Your Web site’s Speed

As we talked about earlier, customers make up their thoughts a few web site within the first couple of seconds. You don’t need to waste this time exhibiting them a clean web page loading scripts and downloading content material.

Utilizing tools like Pingdom and Google Page Speed, you possibly can optimize each touchdown web page on your website.

Based on Strangeloop, a one-second delay can price you 7% of gross sales, 11% fewer page views, and a 16% lower in buyer satisfaction.

To hurry up your website, it’s best to optimize your images, use a Content material Supply Network, add higher caching, and think about switching to a faster internet hosting provider.

One of many quickest and best methods to maintain your web site speedy is by utilizing a CDN.

4. A/B Testing + Focused Landing Pages

It’s attainable that your headline or call-to-action is just not working. That’s why it’s essential to A/B to take a look at.

Use totally different content material methods on every web page and run A/B split tests to see how every one of them performs.

It’s also possible to create totally different landing pages, focusing on totally different audiences, areas, key phrases, and so forth.

In case you are serving global viewers, then you possibly can detect a consumer’s location and present them with a localized landing web page. Exhibiting customer’s content material in their very own language, foreign money, and cultural background significantly improves consumer expertise.

5. Use Videos To Have interaction Your Viewers

Videos are extremely partaking and seize consideration greater than textual content and even pictures. You need to use a fullscreen video as a background or add it subsequent to your call of action.

Videos are highly effective. You need to use animations, music, audio, narration, colors, and so many various types of persuasion tools.

You’ll be able to create a really efficient video presentation with a small price range by hiring a freelancer.

6. Use Excessive-High quality Images to Captivate Consumer Consideration

Images are one other efficient software that you should utilize to lower your bounce rate.

The explanation so many web sites use high-quality images as fullscreen backgrounds is that they’ve confirmed to be very efficient. Firms like Google that had been well-known for his or her plain white background and minimalistic layouts are actually utilizing high-quality images on their landing pages.

You should buy skilled pictures from numerous inventory images on web sites. There are a number of on-line web sites that supply royalty-free images as properly.

You need to use these high-quality images as fullscreen backgrounds, parallax backgrounds, background slides, or as inline images subsequent to your name to actions.

7. Let Your Clients Speak for You

You will notice it on many web sites a tiny little testimonials slider, exhibiting a quote from one buyer at a time. Whereas it does the job, you can also make it much more efficient.

Convert your testimonials into success tales with precise storytelling components like audio, video, illustrations to showcase your shoppers. Folks love success tales and they might need to learn extra.

It’s also possible to create a testimonials web page the place all you’ve is simply consumer testimonials (like this one).

8. Plan a Constant Content material Technique

Whereas many advertising and marketing consultants would advocate you to experiment with totally different content material methods, there’s additionally one thing to be mentioned a few constant content material plans. How can these two be achieved at the same time?

Truly, they are often, and plenty of profitable web sites have them in place because of the 90s. You want to make a content material plan that lets you use totally different content material methods at the same time.

Check out BuzzFeed and the way their content material technique features a rising record of social content material platforms, mediums, and codecs. From GIFs to slideshows, SnapChat to YouTube. In the event that they assume that their customers would discover one thing partaking, they use

You might not be working an enterprise like BuzzFeed, however, your aim is strictly identical as Buzzfeed. You need customers to remain on your web site.

9. Make Your Web site Readable

The majority of content material on most web sites is in textual content format. It’s unlucky that this essential a part of any web site’s consumer expertise is commonly essentially the most neglected one. Even on this record, it appeared at quantity 9.

Nonetheless, it is without a doubt one of the most essential and essential components that might form your website’s visible enchantment.

You want to make it possible for the textual content in your web site is definitely readable on all gadgets. It shouldn’t be too small or else customers must squint or zoom in to learn it. Use font sizes which might be giant sufficient on smaller screens.

Typography or readability isn’t just restricted to selecting the font size and color. You additionally must make it possible for the textual content on your web site seems to be lovely. There must be sufficient line spacing, padding, and margins to make textual content look clear and delightful.

One other essential level to think about is the language and elegance you select to make use of in your web site. Use easy-to-understand language in a traditional conversational tone.

10. Present Your Credibility

Customers are getting smarter every single day, which means they go through cautious examination of a suggestion earlier than they make up their minds. After the preliminary evaluation of your product, shoppers rapidly go searching to learn the way dependable your website is.

It isn’t simple to believe a brand new enterprise together with your cash or info. A brand new user doesn’t know how good your enterprise is and how much fame you’ve earned.

Proudly show the glowing evaluations of your product or providers from third-party web sites like Product Hunt.

Showcase your awards, endorsements, certifications, high-quality scores, and trade affiliations. Make your web site safe and show security seals. This builds consumer belief so that they’re snug handing out their bank card and private info.

11. Target Abandoning Customers

Regardless of all of your efforts, generally a consumer should need to depart your web site. It’s not your fault, possibly one thing got here up of their private life, they usually simply needed to depart.

Now you’ve two decisions: you possibly can both allow them to go, or you possibly can convert them right into a subscriber.

With OptinMonster’s signature Exit-Intent® technology, you possibly can observe when a consumer is about to go away your web site and present them a focused message on the exact moment. It is an extremely efficient method with a confirmed success rate.

Most web sites simply ask customers for his or her email addresses. It permits them to remain in contact with the consumer by sending them related presents and finally convert them into paying prospects.

It’s also possible to present a last-minute low cost together with your exit-intent popup. However bear in mind if a consumer decides to not avail the offer, then they’ll simply shut the window and by no means come again once more.

In case you mix an exit offer with a subscription type, this provides your guests with the possibility to remain in contact!

12. Target Engaged Customers

Usually, your engaged customers can even bounce without taking any action. This is quite common for weblog posts and sources part.

The consumer got here to your article, discovered what they wished, they usually depart (that’s regular).

However, that doesn’t assist your conversions. In this case, you need to present your customers with essentially the most related offer.

For instance, if consumer land on a blog put up about cooking, then your supply must be a recipe e-book as an alternative to fashion items.

This can assist you to scale back your bounce rate, enhance engagement, and conversions.

13.Popups – Don’t Disrupt the UX

Do you know that 70% of users say that they discover irrelevant popups annoying?

slide-in-opt-in

This can by no means change – most individuals will at all times hate popups. Amongst website homeowners and entrepreneurs, it’s an intensely debated subject: whether or not to make use of popups or to keep away from them.

I don’t use popups, as a result of they annoy customers and result in the next bounce. I do know that once I go to a website and a popup disrupts my studying, I’ll resolve to go away. Some entrepreneurs even use aggressive or even bullying language of their popups, which solely makes my quick departure extra possible. I think I’m not alone and most would agree this may result in nasty consumer expertise.

Alternatively, popups work. There’s no denying the truth that they’ll grow your email list quickly.

If that’s the best way you need to go, fantastic. However, if you wish to construct a long-term website that generates plenty of organic guests, contemplate limiting or completely avoiding popups.  Or, at a minimum, make them as unobtrusive and un-annoying as attainable.

Some popups are properly designed and they’re going to convert guests into long-term readers, which is a part of enhancing conversion rates. However, once we’re speaking about search engine visitors and what makes search customers excited, it’s a fantastic consumer experience.

14.Enhance Your Brand Storytelling

Storytelling will captivate the minds of your audience members. However, you need to use it properly. Do not forget that your prospects are wired to recollect and reply to good tales.

Storytelling can deliver your brand to life.

You’ve received to acknowledge how individuals learn content material. They’re principally scanning a web page, on the lookout for one thing that stands out. It may very well be a subheading, a phrase, a time period or a picture. Storytelling can join these eye-catching components with the remainder of your content material.

In fact, you want readability in your content material. However, storytelling helps your content material enchantment to customers in a dynamic, emotional manner. Consequently, they’ll start to belief you extra.

So, how must you incorporate storytelling into your content material, in case your aim is to construct loyal viewers that can learn your content material, reply to your presents and participate in your adventures?

  • Make clients the hero: Ann Handley mentioned that if you’d like your story to be memorable and actually result in enterprise progress, then “make the client the hero of the story.” It boils all the way down to placing prospects first and offering high-quality content material that they’ll discover useful to share. And, sharing demonstrates a stage of trust. Belief enhances consumer expertise.

Copyblogger tells good tales. In reality, Brian Clark constructed Copyblogger Media by telling nice marketing stories and creating an unlimited quantity of high-quality content material.

Right this moment, the corporate has grown into a $7 million digital firm. Their venture, Rainmaker.fm, a digital advertising and marketing podcast, can also be thriving, attributable to good storytelling. In all, they’re placing the audience first – and making their prospects the heroes of their tales. And, who doesn’t need to be seen as a hero?

  • Be truthful: Nice storytelling is born from a passionate perception within reality.

For instance, when you imagine serving prospects discover the precise content material on-line in your industry, then don’t shrink away from sharing your story of failure. Do not forget that the story of failure is commonly the story that your audience most desires to listen to.

You’ve received to place your self of their footwear and see issues from their perspective. No matter what you do, don’t deceive them, even with the most effective of intentions. It’ll harm each of your credibility and your readers.  They’ll depart, growing your exit rate, once they suspect you’re not being upfront. Typically, they won’t be again.

In storytelling, you’ve received to keep away from something that may jeopardize your credibility. So, be sincere in your storytelling.

15. Write Engaging Meta Descriptions for Search Users

Loads of corporations don’t optimize their meta descriptions for search users. Consequently, their click-through rate continues to say no.

Possibly they didn’t assume that it was that essential – however, it’s. When users sort a key phrase into Google search, any phrase that matches the search time period is bolded, to distinguish it from the remainder and to inform the searcher to think about that end result.

Meta descriptions are HTML attributes that describe what a selected net web page is about. Engines like google use meta descriptions to show a snippet of your net web page, in order that users can decide whether or not a selected search result’s proper for them, simply by studying the outline.

The optimum size for a meta description is 155 characters. If an internet page description is longer, the remaining characters won’t present within the search outcomes pages. As an alternative, you’ll see an ellipsis (…) on the finish. This may occasionally trigger the next bounce rate as a result of individuals felt misled about your web site.

Earlier than you possibly can efficiently write a gorgeous meta description, you’ve received to know the anatomy of a search end result and the place the meta tag suits in.

So, how do you write a gorgeous meta description?

In case you’ve received the All In One SEO pack put in in your WordPress weblog, that is simple to do. For each put up that you simply publish (every of which is a separate net web page in your website), you possibly can present a singular meta description. Use the following tips:

  • Embody the target key phrase: Since a meta description is principally focused at search users, make it possible for the key phrase they’re looking for is currently in your description. Nonetheless, this doesn’t imply that it’s best to go stuffing key phrases into descriptions. Quite the opposite, it’s best to completely proceed to put in writing naturally.

For instance, let’s say that your essential key phrase is the best plumber in NY. Right here’s how you can embrace it in your description naturally:

You’ll be able to see that I discussed the key phrase simply as soon as within the description – no more. Additionally, discover how the key phrase flows into the remainder of the copy, so it doesn’t seem manipulative. This helps obtain a very good bounce charge the place a website customer will come to see what the location is about and hopefully be enticed by the CTA.

  • Use a call-to-action: Search customers – all customers, actually – want you to inform them what to do subsequent.

Nonetheless utilizing the above key phrase (finest plumber in NY) as our instance, right here’s how you can use it as a call-to-action in your meta description:

16.Create A number of Landing Pages for High-Volume Key phrases

As talked about firstly of this text, the extra landing pages you’ve, the higher. You’ll create richer expertise to your customers.

Creating extra landing pages additionally will increase your search click-through rate. In that respect, it’s a numbers game.

One of the many metrics that’s analyzed by Google Analytics is the exit web page. In case you have a look at your dashboard, you’ll in all probability discover that most individuals are exiting your website from the homepage. The speed at which customers exit your website homepage usually correlates to an excessive bounce rate.

To unravel this downside, create extra landing pages, primarily based on the high-value key phrases that persons are looking for in your area of interest. I confirmed to you earlier how you can discover these beneficial key phrases that will improve engagement together with your weblog and constructive consumer expertise.

After getting extra landing pages, first, make it possible for they’re simple to navigate, then link to all of them out of your homepage. You would possibly even link to the separate landing pages in your navigation menu. You might need the next bounce if individuals don’t rapidly discover what they hoped for. A number of landing pages assist right here.

Some corporations who’ve elevated their variety of landing pages from 10 to 15 have seen a 55% increase in leads.

And, the extra optimized landing pages that you’ve, the decrease your bounce rate will probably be. This can significantly enhance your conversions, as properly.

17. Make Your Web site Mobile-Friendly

Is your website responsive? When prospects go to your website on their iPhone, iPad, tablets and different mobile gadgets, will it show completely?

It’s time to take your brand to mobile as a result of your prospects have their mobile gadgets with them in all places.

We’re residing within the mobile age. Virtually 95% of your prospects are on mobile, so your website should be optimized for them.

In case you’re not satisfied but, listed below are a number of quick facts:

Do not forget that Google follows customers. One of the best ways that Google will get correct info is by monitoring the actions of customers on your website, from desktop and mobile.

In reality, mobile-friendliness is a rating issue. This means that in case your website is just not mobile-friendly, regardless of how helpful your content material could also be, it received rank properly in Google outcomes pages.

Firstly, take a look at your website, by following these steps:

Step #1: Go to Google’s mobile-friendly test tool. Plugin your website URL . Click on the “ANALYZE” button:

google mobile friendly test tool

Watch for the web page to course of:

mobile friendly test tool to reduce bounce rate

Step #2: Test your end result. In case your website is mobile-friendly, you’ll see a web page like this:

how to reduce bounce rate mobile friendly test

Many companies didn’t beforehand have a responsive (i.e., mobile-friendly) website. Consequently, after Google adjusted for responsiveness in its algorithm, these websites noticed a drop in search rankings and visitors. The sensible ones optimized their pages.

In case you’re a WordPress theme user, it’s very simple to make your website responsive. All you’ve received to do is set up the JetPack plugin and activate the mobile theme. It’s also possible to use the WPTouch plugin.

In case you’re not utilizing a WordPress theme and also you’re not a technical particular person, you could get the knowledge that can assist you out.

FAQs

Listed here are a number of necessary questions across the bounce rate which may also help you higher understand.

1. What’s thought of a good bounce rate in WordPress?

There’s no thumb rule of how a lot bounce rate a web site can obtain because it varies from industry to trade (we have already got mentioned above). In case your website bounce ratio is beneath 60 to 70, it may be thought of nearly as good most often. Once more, it relies upon whether or not you’re calculating it for touchdown pages, eCommerce websites or blogs.

2. Bounce rate mobile vs desktop: What’s the distinction?

Google Analytics reveals you each desktop and mobile outcomes the place you may see what number of guests are visiting your website utilizing desktop and mobiles. You may also discover the mobile bounce fee together with desktop bouncing fee out of your Google analytics account.

Each your mobile vs desktop bounce session fee might differ relying on what number of guests are visiting your web site pages from each the gadgets.

3. Are there any higher WordPress plugins that assist me reduce bounce rates?

Though WordPress plugins don’t aid you reduce bounce rate in your web sites drastically however it’s all the time a good suggestion to contemplate them in case your web site has actually excessive bounce rates (over 80% or much more). Listed here are few plugins you can attempt.

  • Related posts for WordPress (because it helps you present associated posts below each weblog submit and it really works out of the field as you might want to merely activate the plugin, set the variety of posts that ought to relate and also you’re completed)
  • W3 whole cache or WP Rocket (as you positively a caching plugin which helps you with sooner web page loading occasions by minimizing cache in your web site)
  • Internal link building plugin (because it helps you with automated inner linking by letting you simply add inner hyperlinks to your previous articles and pages in your website to enhance their rankings in engines like google like Google)

4. Does a high bounce rate on a web site damage search engine optimization?

Bounce session is the variety of people who find themselves touchdown in your website after which instantly leaving. If persons are leaving your website with out clicking on another pages largely means, your web site has an issue.

5. Are there any WordPress plugins to simply discover my web site bounce rate?

Sure, there’s a free WordPress plugin referred to as MonsterInsights which helps you with web site site visitors insights together with bounce fee.

Set up, activate and join it together with your Google Analytics account and you will discover your web site bounces proper out of your WordPress dashboard.

Conclusion

In this article, I’ve proven you many methods to reduce your bounce rate and boost your conversion rate. However, without high-quality content, even when you succeed at chopping your bounce rate in half, your danger of accelerating it once more is excessive.

To keep away from that, map out a content strategy and an editorial calendar. You’re studying this weblog right this moment, as a result of I’ve made up my thoughts to place you first, by creating in-depth content material that you’ll discover useful.

I have a very good bounce rate. I’ll be shocked if my bounce rate will get greater than 50% as a result of most readers spend a notable period of time on my website. That’s what each website proprietor has to work in the direction of – regularly growing the time that customers spend studying their content material.

In all, hold at it and keep constant. I do know that among the methods right here might produce pretty fast outcomes, however, don’t anticipate that. Continue to grow your website viewers. As you fulfill your customers, they’ll gladly inform others about you – thus improving your search traffic, inbound links, and lead generation.

Did you discover any of those 13 methods for lowering your bounce charge useful? Share your expertise under.

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