WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]
Do you wish to begin an eCommerce enterprise utilizing WooCommerce? Want a step-by-tutorial that’s straightforward to observe for non-techy customers? In that case, you’re in the appropriate place.
It is the world’s hottest eCommerce platform. It’s super-flexible, cost-effective, and simple to handle even for newcomers.
Nonetheless, many newcomers really feel a bit intimidated by the concept of establishing WooCommerce themselves. Most customers battle to learn how to get began with WooCommerce and what’s the correct option to set up WooCommerce.
On this final tutorial, we’ll guide you thru the way to arrange step-by-step tutorial. We may also share WooCommerce assets like greatest WooCommerce themes, web optimization ideas, and different helpful assets that can assist you to develop your retailer.
Prepared? Let’s get began.
It is a free eCommerce software program that makes it straightforward for promoting services and products on-line. Through the years, it has developed into the hottest eCommerce platform on the planet utilized by thousands and thousands of small and huge companies (on-line shops).
It is developed as an extension of WordPress which is essentially the most widespread web site builder available on the market. This permits customers to construct an eCommerce web site from scratch or add buying cart performance to a present web site.
As an open-source software program, it is free to obtain and use. Nonetheless, whereas the WooCommerce software program is free, you continue to want an area title and website hosting service to set up a web site, which prices cash. We’ll discuss extra pricing later on this article.
WooCommerce Assessment + Execs and Cons Comparability
It has developed into the preferred eCommerce software program on the planet as a result of it’s straightforward to make use of for newcomers, and it comes with extraordinarily highly effective options.
Since it is open supply, not solely is it 100% free, you additionally get full freedom and management over your eCommerce web site.
Not like different proprietary eCommerce platforms, it’s pricing doesn’t embody licensing charges. This implies you should use it to create as many on-line shops and eCommerce web sites as you want.
WooCommerce is plugin constructed on prime of WordPress, which suggests you get to learn from all of the highly effective options of WordPress as nicely.
There are literally thousands of lovely WooCommerce designs and templates that you would be able to select from to begin your on-line retailer. Every one of them comes with straightforward to make use of customization choices and lots of of them can be found without cost.
One of the many important reasons why business homeowners love because of its flexibility. You possibly can add further options to WooCommerce through the use of varied WooCommerce plugins (often known as add-ons). There are actually 1000’s of WooCommerce particular plugins that you should use to increase its performance so as to add options like reserving, subscriptions, transport platform integrations, gross sales tax assortment, and many others.
Aside from add-ons made particularly for WooCommerce, you may also use 1000’s of WordPress plugins in your web site so as to add options like contact kinds, name now buttons, galleries, knowledge backup, safety firewall, and many others.
One other benefit of utilizing WooCommerce is that it places no restrictions on the way you run your online business.
You possibly can add limitless products, make limitless gross sales, import and export product knowledge, add limitless product pictures, movies, classes, and extra.
Accepting funds on-line is a significant hurdle for a lot of customers. For these customers, a crucial advantage of utilizing this ecommerce platform is that it integrates seamlessly with dozens of fee companies and gateways.
By default, it helps PayPal and Stripe out of the field. You need to use dozens of different payment gateways by add-ons. There are even integrations obtainable for some lesser-known and regional payment gateways.
That being mentioned, now let’s check out what do that you must make a WooCommerce powered online store.
What Do You Have to Make a WooCommerce Store?
You’ll need the next three items to make a WooCommerce web site from scratch.
- A WordPress internet hosting account. That is the place all of your web site recordsdata might be saved.
- A domain title. That is your web site’s deal with on the web e.g. wpbeginner.com
- A SSL Certificates to securely settle for on-line funds
The above items aren’t free and value cash. Usually, newcomers ask, if WooCommerce is free, then why do I have to pay for these items.
Effectively, that you must pay for these three issues to construct any kind of web site (not simply WooCommerce).
The general price of your on-line retailer (WooCommerce pricing) will rely on which companies you select to buy on your web site. You possibly can simply management the prices by solely buying what you really need.
Keep in mind, you possibly can add different issues later as your online business begins earning profits.
Usually, website hosting would price you $7.99 / month for a starter website, domain title $14.99 per 12 months, and an SSL certificates around $69.99 per 12 months.
Now, this can be important funding and each penny counts when you find yourself beginning a brand new business.
Bluehost is, without doubt, one of the largest internet hosting corporations on the planet. They host thousands and thousands of internet sites on the web alongside a lot of our personal.
Now that now we have coated the fundamental necessities, let’s see the way to arrange WooCommerce with step-by-step directions.
Step 1. Getting Began with WooCommerce
First, that you must go to the Bluehost website and click on the Get started now button.
Subsequent, you can be requested to pick out a plan on your internet hosting account. Primary and Plus plans are widespread amongst many customers and bear in mind you possibly can at all times improve to get extra assets later if you want it.
Click on to pick out a plan and proceed.
After that, you can be requested to register a brand new domain title or use an present domain title that you just already personal.
Listed below are some fast tips about selecting the proper domain title on your WooCommerce retailer.
- Use key phrases in your domain title. For instance, if you wish to promote gardening provides then use it in your domain title as key phrase.
- Use your model title in your domain title
- Stick to .com extension
- Don’t use numbers or hyphens in your domain title. This makes them hard to pronounce and spell
You will need to spend time on selecting the best domain title for your online business, however don’t overthink it in any other case you’ll by no means get past this step.
Upon getting chosen a website title, click on on the subsequent button to proceed.
Now, you can be requested to supply account info and finalize the plan particulars. Beneath package deal info part, we suggest selecting 36 months plan as a result of that’s one of the best worth.
Under that, you will note non-compulsory extras. We suggest unchecking all of them as they’ll enhance your prices. You possibly can at all times add them later out of your internet hosting dashboard when wanted.
After that, fill your bank card info and click on on the submit button to finish the acquisition.
Upon getting made the cost, Bluehost will ship you an email with particulars to login to your website hosting dashboard. The dashboard is the place you’ll handle your web site.
Step 2. Establishing WooCommerce and WordPress
Most website hosting corporations additionally provide 1-click WordPress set up.
Bluehost will mechanically set up WordPress for you if you join an internet hosting account. You possibly can merely log in to your internet hosting dashboard and click on on the ‘Log in to WordPress’ button.
You possibly can at all times use this shortcut as your WooCommerce login without coming into a password.
You’ll now see the WordPress dashboard.
Now earlier than we set up WooCommerce, let’s first arrange primary WordPress settings.
Go to the Settings web page within the WordPress admin space and change your web site’s title and optionally present a tagline (description).
Bluehost will mechanically set up SSL certificates on your domain title. Ensure that your web site URL is displaying https and never HTTP.
Subsequent, that you must overview the web site admin e-mail deal with. This e-mail deal with is the place you’ll obtain WooCommerce notifications and password reset requests so make it possible for it’s appropriate.
After that, scroll down slightly and choose the timezone settings on your web site.
Now, you possibly can overview all of the settings as soon as once more and click on on the Save adjustments button to avoid wasting them.
As soon as achieved, you’re now prepared to put in WooCommerce.
Step 3. Correctly Set up and Setup WooCommerce
It is a WordPress plugin, so the setup course of is much like every other WordPress plugin. You possibly can observe our step-by-step information on the way to set up a WordPress plugin.
Merely go to Plugins » Add New web page in your WordPress admin and seek for WooCommerce. WordPress will now present plugin search outcomes. It’s good to click on on the ‘Install now’ button next to WooCommerce.
WordPress will now grab the plugin records data and set up WooCommerce for you. As soon as completed, that you must click on on the ‘Activate’ button to begin utilizing it.
After activation, WooCommerce will launch the setup wizard.
First, you’ll need to pick out your retailer location, foreign money, and what kind of merchandise you need to promote.
After that, click on on the let’s go button to proceed.
Within the subsequent step, you can be requested to decide on a cost technique. By default, WooCommerce helps PayPal and Stripe payment gateways.
You possibly can click on the toggle to allow these cost strategies and supply your email deal with to set them up.
Alternately, you possibly can flip them each off and set them later by visiting the WooCommerce » Settings web page and switching to the Funds tab.
Subsequent, you can be requested to arrange transport. You possibly can choose free transport or add a flat transport price for various zones.
Click on on the continue button to move alongside.
Now you can be requested to put in really helpful companies for WooCommerce. We suggest you uncheck all of them and set up them later if you really need them.
Subsequent, you can be requested to put in the JetPack plugin. You possibly can merely scroll right down to the underside and choose to Skip this step. There are higher and extra highly effective options that we’ll talk about later.
WooCommerce setup wizard will now save all of your settings, and your retailer is now prepared to begin promoting.
Step 4. Including Products in WooCommerce
WooCommerce makes it very easy so as to add products to your retailer.
Merely go to Products » Add New web page so as to add your first product.
First, you must present a title on your product after which an in-depth description.
After that, click on the ‘Add new product class’ link in the appropriate column. You possibly can create a brand new class for the product you’re including.
Categories permit your clients to simply browse products in your web site.
After that, you must scroll down slightly to the ‘Product Information’ field. That is the place you’ll choose the product kind, add product pricing, transport, and different info.
Subsequent, you will note a product brief description field. This description might be used on completely different product pages on your web site. It’s good to add a catchy and informative brief description that helps you get extra clicks.
Nothing makes a product web page extra helpful than product pictures. WooCommerce makes it tremendous easy so as to add product pictures and even product picture galleries to go together with every product.
First, you must add the primary product picture. This would be the important product picture that’s used on the store pages throughout your retailer.
Under that, you would be able to add a number of pictures to create a product picture gallery.
Now overview all of the product info that you’ve got added up to now. If all the pieces seem to be alright, then you’re able to make this product dwell in your retailer.
Click on on the Publish button on the top right box on the display to publish your product.
Now you can repeat the method so as to add extra products to your web site.
Step 5. Selecting a WooCommerce Template & Theme
There are literally thousands of on-line shops competing to promote related merchandise. Selecting knowledgeable design on your retailer makes an enormous distinction in how clients see your model.
There are literally thousands of WooCommerce templates and themes obtainable available on the market. Whereas you should use WooCommerce with any WordPress theme, we suggest selecting a WooCommerce-ready theme.
These themes are made particularly for WooCommerce web sites, and they’re going to provide help to make extra gross sales in your web site.
Since there are literally thousands of paid and free WooCommerce themes available on the market, this abundance of selections could make it troublesome for newcomers to decide on the proper design.
To make this simpler, now we have hand-picked one of the best WooCommerce prepared themes that you should use. All of those are mobile-friendly and extremely optimized for web optimization and efficiency.
- Astra – One of many prime WooCommerce prepared WordPress themes available on the market. Astra comes with full WooCommerce assist, built-in templates for product and store pages, and dozens of 1-click ready-made web sites.
- Ocean WP – One of the vital simply customizable theme for WooCommerce customers.
- Shoppe – A contemporary and extremely customizable WooCommerce theme. It comes with its personal web page builder permitting you to simply create touchdown pages on your merchandise and campaigns.
- Outfitter Pro – A contemporary, hip, and clear WooCommerce theme made particularly for clothes manufacturers and shops.
What to search for in a WooCommerce theme?
Taking a look at all these professionally made WooCommerce themes, chances are you’ll be questioning how to decide on the appropriate theme for your online business?
Following are just a few primary ideas that you should use as a tenet.
- Attempt for simplicity in design. An easy and clear design helps clients give attention to what’s necessary and improves conversions
- Check your chosen theme on mobile. Most customers entry the web from cell units so make it possible for the theme you’re selecting seems to be nice on smaller screens.
- Solely obtain themes from WordPress.org themes listing or dependable business theme outlets. Themes from unreliable sources could have hidden malware which may break your enterprise.
- Verify critiques and rankings to keep away from any pink flags
Step 5. Installing WooCommerce Extensions and Add-ons
The true energy of WooCommerce comes from highly effective extensions and add-ons. These add-ons work precisely like a WordPress plugin, and you may set up them such as you would set up every other WordPress plugin.
There are literally thousands of plugins obtainable for each WooCommerce and WordPress. You need to use them to create contact kinds, make touchdown pages, add pricing tables, present playing cards, and extra.
Listed below are our prime picks for must-have WooCommerce plugins for any eCommerce retailer.
- WPForms – lets you simply create contact forms, buyer surveys, buyer login kinds, and extra.
- MonsterInsights – lets you set up Google Analytics and monitor your prime merchandise, classes, and touchdown pages. See the place your clients are coming from and what they do on your web site.
- TrustPulse – Lets you make the most of the ability of social proof and FOMO to immediately win buyer belief and generate extra gross sales
- BeaverBuilder – It’s the greatest drag and drops page builder plugin for WooCommerce. It permits you to simply create lovely touchdown pages to advertise merchandise, advertising campaigns, sale occasions, and extra.
- RafflePress – Helps you run viral giveaway campaigns to promote your WooCommerce retailer.
For a extra complete listing, see our professional choice of the greatest WooCommerce plugins that we suggest.
Step 6. Assets to Develop WooCommerce Retailer
Now that your WooCommerce retailer is up and operating, it’s time to begin selling your WooCommerce retailer and develop your enterprise.
Listed below are some assets that can provide help to be taught WooCommerce and develop your online store like a skilled professional.
1. Begin an Email Listing
Greater than 90% of individuals visiting your WooCommerce retailer will go away without making a purchase order. Dropping these customers is like dropping cash.
That is why constructing an email listing is extraordinarily necessary for on-line retailer homeowners.
Email listing permits you to give clients an opportunity to remain in contact with you without shopping for something. This opens a direct line of communication between you and the shoppers, so you possibly can then try to persuade them to make a purchase order.
The great half is that WooCommerce integrates with all main email advertising companies on the planet together with Fixed Contact, SendinBlue, Drip, and 1000’s extra.
2. Generate Extra Leads
Every consumer who subscribes to your email listing is a possible lead/buyer. For this reason, its greatest observe to supply web site guests a number of choices to hitch your email listing. This observe is known as lead era.
Most retailer homeowners make the error of solely including a primary email signup type to their retailer which hurts your total conversion.
That is the place OptinMonster may also help. It’s the greatest lead era software program on the planet that permits you to simply convert abandoning web site guests into email subscribers after which paying clients.
3. Observe WooCommerce Customers
Ecommerce shops want advertising knowledge to make knowledgeable selections. This knowledge contains the place your guests are coming from, which merchandise are widespread, which merchandise aren’t doing so nicely, and extra.
These insights provide help to make data-driven selections and alter your advertising technique accordingly.
MonsterInsights helps you simply make sense of all this knowledge utilizing Google Analytics. It comes with the improved eCommerce monitoring which helps you unlock a treasure trove of useful knowledge with only a few clicks.
4. Be taught WooCommerce web optimization
web optimization or Search Engine Optimization helps you get extra guests from serps to your WooCommerce retailer.
WooCommerce itself may be very web optimization pleasant out of the field, however there’s a lot extra you are able to do.
As soon as a buyer provides a product to their cart, there’s 60-80% likelihood that they’ll go away it without finishing the acquisition. That’s a mean from all eCommerce web sites, so it could possibly be even greater.
Many eCommerce website homeowners don’t take note of this metric from the start and that’s just about leaving cash on the desk.
We’ve compiled a cheat sheet to simply recover WooCommerce abandoned cart sales. This provides you with a superb head begin and can assist enhance your total gross sales.
Hopefully, these assets will provide help to enhance your WooCommerce retailer and develop your enterprise.
WooCommerce Steadily Requested Questions
It is an extremely highly effective platform, and sometimes enterprise homeowners have many WooCommerce questions earlier than getting began.
Having helped 1000’s of newcomers begin with WooCommerce, now we have heard quite a lot of them. Listed below are a few of the most ceaselessly requested WoooCommerce questions from our customers.
1. The place can I see a dwell WooCommerce demo?
WooCommerce is utilized by thousands and thousands of internet sites. Chances are high that you’ve got already visited many WooCommerce powered web sites without even noticing it.
It isn’t simply utilized by small companies, WooCommerce is definitely utilized by a few of the world’s prime manufacturers as nicely.
Listed below are a few of our favorite examples of WooCommerce demo in motion.
A clear and easy WooComemrce powered retailer promoting basic and premium coffee blends.
Ripley’s Consider it or Not makes use of WooCommerce for his or her on-line bookstore.
Well-liked gardening gear model Gilmour makes use of WooCommerce to promote products on-line. Their web site is a balanced mixture of performance and easy design.
Flwr is a small floral design studio based mostly in New Zealand. Their web site encompasses an easy and chic design with a phenomenal background and an extremely personalized store web page.
2. What Type of Products I can promote with WooCommerce?
You possibly can promote any sort of products with WooCommerce. Whether or not they’re bodily items (products that requires transport), digital downloads (ebooks, software program, digital artwork), and even subscriptions.
WooCommerce has extensions that permit you to use it as a reserving platform, public sale website, multi vendor marketplace, dropshippping, and a lot extra.
3. What are some WooCommerce options?
WooCommerce is versatile and simple to make use of, however it could not at all times be the appropriate resolution. Relying on your wants, chances are you’ll discover another options extra appropriate.
4. Can I exploit WooCommerce for Dropshipping?
Sure, you possibly can. The truth is, WooCommerce is the #1 option to make a dropshipping web site. There are a number of wonderful WooCommerce dropshipping plugins that permit you to simply deal with orders, handle distributors, and automate the entire course of.
5. Can I add a weblog in WooCommerce?
Sure, you possibly can. Your WooCommerce retailer runs on prime of WordPress which is already the best blogging platform on the planet. All that you must do is create a separate blog section and begin writing posts.
6. Can I alter my WooCommerce retailer title?
You possibly can change your retailer title by visiting Settings » Common web page in WordPress admin space. Merely change the title to no matter you need to name your retailer.
Nonetheless, if you wish to change the area title of your WooCommerce retailer, then that’s a barely completely different course of. See our tutorial on the way to move WordPress to a new domain name without dropping web optimization.
7. The place is my WooCommerce login info?
You don’t have a separate WooCommerce login for admin space as a result of WooCommerce is a WordPress plugin. To login to your WordPress dashboard, merely use the WordPress login link.
Nonetheless, your clients may have a WooCommerce login, to allow them to login to their account space to maintain monitor of orders. You possibly can see our step-by-step information on how to create custom login forms for WordPress.
8. How can I get WooCommerce assist?
Since WooCommerce is a free software program, there’s restricted WooCommerce assist obtainable by WordPress neighborhood boards in addition to the official WooCommerce web site.
Majority of WooCommerce assist is offered by your WooCommerce hosting provider or the person WooCommerce theme and extension builders.
For customized WooCommerce growth and customization work, you possibly can hire a WordPress developer from a trusted listing like Codeable.
That’s all, we hope this WooCommerce tutorial helped you discover ways to arrange WooCommerce and make an eCommerce retailer.